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Brand marketing chief at EliteSingles on metrics, channel mix while the future of dating

Brand marketing chief at EliteSingles on metrics, channel mix while the future of dating

Bart Visser is Director of Brand advertising at EliteSingles and something associated with exemplary speakers showing up at the Festival of advertising, October 4-5 in London.

We swept up he provided some fascinating insights with him to ask a few qeustions about marketing a dating service and. That you can buy your Festival tickets and view the agenda here before you start reading, a reminder.

Econsultancy: just What constraints are there any on creativity whenever advertising EliteSingles?

Bart Visser: EliteSingles is reasonably limited dating item aimed at a somewhat older, more affluent market than many well-known casual relationship apps. This clear placement could be the power of this item and as with any services and products on the market, the innovative expressions want to stay glued to this placement to be able to build a stronger and brand that is recognizable.

To provide a simple instance: you’dn’t see EliteSingles marketing material that promotes nudity and very intimate subjects.